Excitement is bubbling in SoHo as Barneys New York makes a grand, albeit temporary, return to the heart of Manhattan. The iconic department store, which closed its doors in 2019, is back with a pop-up at 14 Prince Street, reopening just in time for New York Fashion Week. This revival is a nostalgic nod to Barneys' storied past, and it’s bringing together a mix of established and emerging brands that celebrate the spirit of its legacy.
Among the standout names joining the pop-up is IDEO Skincare, a brand celebrated for its innovative approach to beauty. This marks an exciting moment for IDEO as it aligns with Barneys, a store that has long been a launchpad for many beauty icons. IDEO Skincare will be showcasing its famed Skin Memory Serum alongside the revered Hourglass Cosmetics, a brand that originally made waves at Barneys two decades ago. Hourglass, with its cult favorites and new limited-edition offerings, will have a prominent presence, making this collaboration a beauty lover’s dream.
The Barneys pop-up promises more than just a shopping experience; it’s a journey through the essence of what made Barneys a beloved cultural fixture. From a curated mix of fashion and beauty to unique events and activations, the space is designed to evoke the excitement and creativity that defined Barneys' heyday.
So, if you find yourself in SoHo over the next five weeks, make sure to stop by 14 Prince Street. Whether you're discovering IDEO Skincare’s latest innovations or relishing the nostalgia of Hourglass Cosmetics, this pop-up is set to offer a memorable experience that honors the past while looking to the future.
