About-3-20

IDEO skincare bottle with dropper and drops of serum in hero shot

About Us

Welcome to IDEO Skincare.
Where brain science brings the best to skin science.

A neuroscientist
applies his brain.

The journey starts with Nobel-nominated Dr. John Blass, a neurochemist researching the causes of Alzheimer's disease, leading to the formulation of the R•G•M Complex, focused on rejuvenating brain cells through boosting mitochondrial metabolism.

The turning point came when Dr. Blass's wife faced a stubborn scar post-surgery. Inspired by his own research, he hypothesized that if his formula could rejuvenate brain cells, it might do the same for skin cells. He adapted the R•G•M Complex into a topical version, substituting glucose with antioxidants to create the R•M•A Complex™. When applied to his wife's scar, it healed remarkably within weeks, proving the concept that cells could indeed be taught to "remember" their youthful functions.

Nobel-nominated
Alzheimer's Researcher
Dr. John P. Blass

Harvard College, A.B.

University of London Marshall Scholar, Ph.D. Biochemistry

Columbia University, M.D.

Cornell University Medical College, Professor of Neuroscience

Chief, Division of Chronic and Degenerative Diseases

Like "memory foam" for your skin.

IDEO Skincare harnesses the power of cellular metabolism to promote skin regeneration. Developed from the research of neurochemist Dr. John Blass, the serum and moisturizer feature the R•M•A Complex—comprising resveratrol, maleate, and antioxidants—which targets the mitochondria, the energy powerhouses of skin cells. As metabolism slows with age, oxidative stress damages cells, leading to wrinkles and dullness. By accelerating mitochondrial metabolism, this complex helps cells efficiently process energy, reduce free radicals, and repair damage, effectively "reminding" them to function as they did in youth. This metabolic boost rejuvenates the skin, improving tone, texture, and elasticity for a healthier, more youthful appearance.

Title

8

Signs of Aging Targeted

30+

Years of Research

5

Days for Effects to

Become Visible

If it works on the brain,
it will work on the skin.

Mission & Vision

A friend of the Blasses, CEO and co-founder, Andrew Shemin made it his mission to bring Dr. Blass's discovery to the world after trying it himself and seeing incredible results within days.

Seeing the larger vision of bringing John's Alzheimer's research to a wider audience, Andrew certified the results he saw through additional clinical testing and built a luxury brand to tell John and Gitte's inspiring story.

Longevity Science

IDEO Skincare embodies the latest trends in longevity science by targeting mitochondrial metabolism to rejuvenate skin at the cellular level. It is an approach Dr. Blass was a pioneer of as the brain requires the most energy of any organ.

Leveraging the R•M•A Complex, IDEO focuses on energy efficiency and oxidative stress reduction. This aligns with longevity science’s emphasis on cellular health, offering a luxurious, science-backed solution to extend skin’s youthful vitality.