Privacy policy
Last updated: November 3, 2026
This Privacy Policy explains how JPB Labs, Inc., doing business as IDEO Skincare ("IDEO," "we," "us," or "our"), collects, uses, and discloses personal information when you visit ideoskincare.com (the "Site"), buy from us, subscribe to our emails, or otherwise interact with us. If you have questions, email info@ideoskincare.com or write to JPB Labs, Inc., 3318 Underwood St, Houston, TX 77025, United States.
1. Personal information we collect
Information you give us. When you place an order, create an account, start a subscription, sign up for emails, write a review, enter a promotion, or contact us, we collect information such as your name, email address, phone number, billing and shipping address, order details, subscription preferences, review content and photos you choose to submit, and the content of your messages to us.
Payment information. Payments are processed by Shopify and its payment partners. We do not receive or store your full card number; we may receive limited details such as card type, the last four digits, and billing address.
Information collected automatically. When you use the Site, we and our partners automatically collect device and usage information using cookies, pixels, and similar technologies. This includes IP address, approximate location derived from IP, browser and device type, pages viewed, products viewed and added to cart, referring website or ad, and the date and time of your visit. Some tools also record how you interact with pages (for example clicks, scrolling, and mouse movement) to help us understand and improve the Site.
Information from others. We may receive information from advertising and analytics partners (for example, that you clicked one of our ads), from affiliate partners who referred you to us, and from authorized retail partners that sell our products through Shopify Collective (for example, order details needed to fulfill and support your purchase).
2. How we use personal information
- To process and deliver orders, manage subscriptions and payments, and handle returns and refunds.
- To create and maintain your account and provide customer support.
- To send transactional messages such as order confirmations, shipping updates, and subscription notices.
- To send marketing emails if you have signed up for them. You can unsubscribe at any time using the link in any marketing email.
- To show you advertising for our products on other websites and apps, and to measure how well our ads perform.
- To understand how visitors use the Site, fix problems, and improve our products and Site.
- To run promotions, gift-with-purchase offers, and referral or affiliate programs.
- To prevent fraud, enforce our Terms of Service, and comply with legal obligations.
3. How we disclose personal information
We disclose personal information to the following categories of recipients:
- Service providers that operate parts of our business on our behalf, including Shopify (e-commerce platform and checkout; see Shopify's Privacy Policy), Recharge (subscriptions), MailerLite (email), our fulfillment provider and shipping carriers, and providers of reviews, wishlists, and promotions functionality.
- Advertising and analytics partners, including Meta (Facebook and Instagram), Google (Google Ads, Google Analytics, and Google Merchant Center), and Microsoft (Clarity). These partners use cookies and pixels to collect information about your activity on the Site and may combine it with information they collect elsewhere to show you ads and measure results. We may also share contact information, such as your email address or phone number, in hashed (scrambled) form with advertising partners such as Google and Meta, so they can show you our ads, exclude you from ads, reach people with similar interests, and measure ad performance on our behalf. You can opt out as described in Section 5.
- Affiliate partners, such as Awin, to credit referrals made through affiliate links.
- Retail partners selling our products through Shopify Collective, where needed to fulfill and support orders.
- Legal and safety recipients, when required by law, to respond to lawful requests, or to protect the rights, property, or safety of IDEO, our customers, or others.
- Business transfers, in connection with a merger, acquisition, financing, or sale of all or part of our business.
We do not sell personal information for money. However, our use of advertising cookies and pixels, and our sharing of hashed contact information with advertising partners, to show you targeted ads may be considered a "sale," "sharing," or "targeted advertising" under certain U.S. state privacy laws. You can opt out as described in Section 5.
4. Cookies, pixels, and similar technologies
We use cookies and similar technologies that are necessary for the Site to work (for example, to keep items in your cart), to remember your preferences, to analyze Site usage, and for advertising. You can control cookies through your browser settings, though blocking some cookies may affect how the Site works. You can learn more about Google's practices at policies.google.com/technologies/partner-sites and opt out of personalized ads from many companies at optout.aboutads.info. Microsoft Clarity's privacy statement is available at privacy.microsoft.com.
Global Privacy Control. If your browser sends a Global Privacy Control (GPC) signal, we treat it as a request to opt out of the sale or sharing of personal information and targeted advertising for that browser, where required by law. We do not otherwise respond to "Do Not Track" signals.
5. Your privacy rights and choices
Depending on where you live (including California, Colorado, Connecticut, Texas, Virginia, and other states with privacy laws), you may have the right to:
- Know and access the personal information we hold about you, and receive a copy in a portable format;
- Correct inaccurate personal information;
- Delete personal information;
- Opt out of the sale or sharing of personal information and of targeted advertising; and
- Not be discriminated against for exercising these rights.
To opt out of targeted advertising, "sale," or "sharing," visit our Do Not Sell or Share My Personal Information page or enable Global Privacy Control in your browser.
To make any other request, email info@ideoskincare.com with the subject "Privacy Request." We will verify your request using information associated with your account or orders and respond within the time required by law (generally 45 days). You may use an authorized agent to submit a request on your behalf; we may ask for proof of the agent's authority and verify your identity directly. If we decline your request, you may appeal by replying to our decision with the subject "Privacy Appeal," and we will respond within the time required by law. If your appeal is denied, you may contact your state attorney general.
Marketing emails. You can unsubscribe at any time using the link in any marketing email. We will still send transactional messages about your orders and subscriptions.
Sensitive information. We do not ask for, and do not use or disclose, sensitive personal information to infer characteristics about you. Please do not send us health information beyond what is needed to answer your question.
6. Data retention
We keep personal information for as long as needed for the purposes described in this policy, including to fulfill orders, maintain business and tax records, resolve disputes, and enforce our agreements. Order records are generally kept for at least seven years for tax and accounting purposes. Marketing data is kept until you unsubscribe or ask us to delete it.
7. Security
We use reasonable administrative, technical, and physical safeguards to protect personal information. No method of transmission or storage is completely secure, so we cannot guarantee absolute security.
8. Children
The Site is not directed to children under 13, and we do not knowingly collect personal information from them. We do not knowingly sell or share the personal information of consumers under 16. If you believe a child has given us personal information, contact us and we will delete it.
9. Visitors outside the United States
We are based in the United States and process information in the United States. If you use the Site from outside the U.S., your information will be transferred to and processed in the U.S., where data protection laws may differ from those in your country. Where applicable law gives you additional rights (for example, in the EU, UK, or Canada), you may exercise them by contacting us, and you may lodge a complaint with your local data protection authority.
10. Third-party websites and social media
The Site may link to other websites and social media platforms that we do not control. Their privacy practices are governed by their own policies. If you tag us or share content publicly on social media, we may ask your permission before reposting it.
11. Changes to this policy
We may update this Privacy Policy from time to time. We will post the updated version on this page with a new "Last updated" date and, if the changes are material, give additional notice as required by law.
12. Contact us
JPB Labs, Inc. (IDEO Skincare)
3318 Underwood St, Houston, TX 77025, United States
info@ideoskincare.com