About us
Welcome to IDEO Skincare. Where brain science brings the best to skin science.
Our founder
A neuroscientist applies his brain.
The journey starts with Nobel-nominated Dr. John Blass, a neurochemist researching the causes of Alzheimer's disease, leading to the formulation of the R·G·M Complex, focused on rejuvenating brain cells through boosting mitochondrial metabolism.
The turning point came when Dr. Blass's wife faced a stubborn scar post-surgery. Inspired by his own research, he hypothesized that if his formula could rejuvenate brain cells, it might do the same for skin cells. He adapted the R·G·M Complex into a topical version, substituting glucose with antioxidants to create the R·M·A Complex™. When applied to his wife's scar, it healed remarkably within weeks, proving the concept that cells could indeed be taught to "remember" their youthful functions.
Nobel-nominated Alzheimer's Researcher Dr. John P. Blass
- Harvard College, A.B.
- University of London Marshall Scholar, Ph.D. Biochemistry
- Columbia University, M.D.
- Cornell University Medical College, Professor of Neuroscience
- Chief, Division of Chronic and Degenerative Diseases
The idea
Energy contains information. When skin loses energy, it forgets.
Aging skin is not damaged skin. It is skin that has lost the signal.
The R·M·A Complex™ — the patented formula at the heart of every IDEO product — works at the mitochondrial level, restoring the cellular energy that carries the instructions for renewal. When that energy returns, skin remembers what to do. It repairs. It renews. It behaves the way it did years earlier — not because it has been treated, but because it has been reminded.
Dr. Blass's research into how cells lose and recover energy became the foundation of the R·M·A Complex™. What he observed in the brain, we applied to skin.
Think of it as re-education for your skin. The first weeks reintroduce your cells to the energy they have been missing. Over the following months, they stop simply responding — they start to expect it. By month six, your skin is not just responding to the formula. It has learned it. The results do not plateau. They deepen.
Years of research
Signs of aging targeted
Days for effects to become visible
Mission & vision
If it works on the brain, it will work on the skin.
Mission & Vision
A friend of the Blasses, CEO and co-founder, Andrew Shemin made it his mission to bring Dr. Blass's discovery to the world after trying it himself and seeing incredible results within days.
Seeing the larger vision of bringing John's Alzheimer's research to a wider audience, Andrew certified the results he saw through additional clinical testing and built a luxury brand to tell John and Gitte's inspiring story.
Longevity Science
IDEO Skincare embodies the latest trends in longevity science by targeting mitochondrial metabolism to rejuvenate skin at the cellular level. It is an approach Dr. Blass was a pioneer of as the brain requires the most energy of any organ.
Leveraging the R·M·A Complex™, IDEO focuses on energy efficiency and oxidative stress reduction. This aligns with longevity science's emphasis on cellular health, offering a luxurious, science-backed solution to extend skin's youthful vitality.
The collection
Skin Memory. Remember your skin.
Ready for younger-looking skin? Let's take a look at our Skin Memory Collection.
Clean Ingredients
Produced entirely from clean ingredients, safe for all skin types
100% Paraben Free
100% paraben free to limit irritation to the most sensitive skin
100% Laboratory Tested
All products are carefully lab tested to international standards
Not Tested On Animals
IDEO products are never tested on animals