A lab discovery links the brain to the skin
While Dr. John Blass ran the Burke Neurology Lab at Cornell he worked at the forefront of aging research. He was familiar with every angle of the science of aging as President of the American Federation for Aging Research, Chairman of the National Institute on Aging of the NIH, editor of mulitple journals on aging and neurology, and many more distinguished positions. However, a brilliant chemist at the root, his most maverick invention, the one that earned him a spot on the short-list for the Nobel Prize, was the theory on Alzheimer's that led to the creation of R•M•A Complex™, designed first for the brain, and adapted to the skin.
IF IT WORKS ON THE BRAIN THEN IT WILL WORK ON THE SKIN
Through trial-and-error, Dr. Blass tested hundreds of chemical combinations over many years to find the results he hypothesized he could find. A molecule that could get inside the inner-workings of the mitochondria, and boost that cellular powerhouse by reversing the slowdown effect that results from age. A more powerful mitochondrial metabolism would mean a more youthful-acting cell. Killing off dead cells, neutralizing free radicals, processing more oxygen and nutrients, rebuilding broken proteins like collagen and DNA. And ultimately, stopping or slowing the cascade of negative effects that results in dementia, Parkinson's, and Alzheimer's. But after the testing phase, a powerful new notion came to Dr. Blass: If it works on the brain, it should work on the skin. And then people could visibly see the effect of his invention. And with that, IDEO was born.