ABOUT IDEO
The Science of Skin Memory
Forgetting + Remembering
The process of brain aging is the most profound, complex and potentially catastrophic biological process of all. Metabolism slows down. Oxidation proceeds unchecked. DNA mitochondrial mutation multiplies. During this degenerative and destructive cascade, it’s as if cells literally forget how to function.
Dr. Blass has dedicated his career to reversing this process. His exquisitely simple approach: helping cells remember.
His work on creating the R•M•A, an ingestible compound of Resveratrol, Malate and Antioxidants that can cross the almost impenetrable blood-brain barrier to help brain cells regenerate their capacity to function has changed the lives of his patients and impacted the world of neurological research.
THE DRIVING FORCE
Based on the work of a medical maverick
The brain is biology’s greatest enigma. And it takes daring thinking to even attempt to explore it. Not just a conventional practitioner, Dr. Blass’s trans-disciplinary approach as a clinician, professor and researcher, cross-pollinates from the lab to the patient into the horizon of new discoveries.
Crossing the brain-skin threshold
Using the brain as a model and metaphor, when his artist wife had a surgical procedure that left her with a deep and long scar, Dr. Blass hyopthesized that what works in the brain would work on the skin. Knowing how potent and tissue-soluble R•M•A was, he was inspired to create an epidermally-optimized form of it.
He compounded R•M•A into a bio-topical matrix and put it into practical testing. Within a few weeks, his wife’s scar had healed. That was the genesis of IDEO.
