IDEO: 40 Beauty Brands to Watch in 2024

Skincare is an ever-evolving industry, with new brands and products constantly emerging. As a skincare enthusiast, it can be overwhelming to keep up with all the latest trends and innovations. That's why we've compiled a power list of 40 brands that are set to make waves in the skincare world in 2024. These brands have been carefully selected based on their unique formulations, cutting-edge technology, and commitment to sustainability. Whether you're looking for anti-aging solutions, acne treatments, or natural skincare options, this list has got you covered.

As we stride into 2024, the landscape of beauty and skincare undergoes a transformation, as significant as it is subtle. This year, we see a convergence of paths long traveled separately - science and nature, luxury and sustainability, individuality and inclusivity. It's a year where the definition of beauty expands and deepens, transcending traditional boundaries to embrace a more holistic, personal, and conscious approach.

FUTURE OF SKINCARE Article